I was informed last night that the Kroger Cincinnati/Dayton region (118 stores) will no longer be doubling coupons. At All. This was officially announced this morning and will be taking effect March 1st. That means your paper coupons will only be accepted at FACE value.
There are promises of lower pricing to help offset this new policy change.
At this point, ONLY the Cincinnati region has been affected by this change and I will be updating if and when other regions follow suit.
Official Press Release
KROGER INTRODUCES NEW LOWER PRICES TO SHOPPERS
IN THE CINCINNATI AND DAYTON AREAS
The Cincinnati/Dayton Division of Kroger has announced the launch of an exciting new price campaign. On Monday, February 4 Kroger, will lower prices on thousands of items in several commodities including Grocery, Produce, Organics, Natural Foods, and General Merchandise. This venture is a multi-million dollar investment for the company and shoppers will reap the benefits. Since 2008, Kroger has been lowering prices in several categories including packaged meat,produce, health and beauty care and other departments. The savings now will be even better. For example, the price on Kroger 24 pack water will drop 71 cents and the cost of a 3 lb. bag of onions will go down $1.00 and the retail on Soy Milk has been reduced by $1.40.
“We know price continues to be a top, and at times a deciding, factor when it comes to where to grocery shop”, said Sukanya Madlinger, President of Kroger’s Cincinnati/Dayton Division. “The savings shoppers see on items they buy every week are going to be better. Every aisle, every department in the store will contain newly lowered prices on Kroger Private Label and National Brand products.
In addition to the price reductions on groceries and merchandise, Kroger will continue to offer their Fuel Program, where customers can save up to $1.00 off a gallon at Kroger Fuel Centers, their $4 and $10 Prescription Program, weekly specials and themed events. Kroger has also made a 4 million dollar commitment to the 2013 Community Rewards program which benefits more than 2,000 local non-profit groups and organizations.
“This is an exciting time for us at Kroger, “said Scot Hendricks, the Cincinnati/Dayton Division’s
Vice-President of Merchandising. “We’re very committed to offering our customers the products they want, the friendly fast service they deserve at good…no…very good prices.” The coupon policy at the 110 Cincinnati and Dayton area Kroger stores will change effective March 1, 2013. Kroger will discontinue their double coupon, 50 cents or less, program but will continue to redeem paper manufacturer coupons at face value as well as digital and e-coupons. Kroger indicated the investment in the new pricing program is 3 times the expense of doubling coupons.
“Kroger data for our area indicates coupon shopping is changing,” said Rachael Betzler Customer Communications Manager for the Cincinnati/Dayton Division. “In fact, of the coupons available in the January 27, 2013 newspaper 65% had a value of $1.00 or more. That, along with the increased use of digital coupons emphasizes how customers will continue to realize significant savings shopping Kroger.”
Kroger invites shoppers to come see for themselves how much they will save at Kroger.
I also wanted to pass along the information that I received from my Columbus/Great Lakes Region marketing contact:
“While business needs could dictate changes be made at some point we currently do not have plans to make any changes in the coupon policy for Columbus Division Kroger stores.”