Well, the rumors are true. I have been bombarded this week with comments and emails that your Mid-Atlantic Kroger stores were no longer doubling coupons (thanks to Kroger employees spilling the beans). Bill with Coupons in the News also contacted me last night that he received an official statement confirming this. I was going to wait for the official release from Kroger, but since it’s basically front page news at this point, I wanted to confirm that this is true.
For those of you in the Mid-Atlantic region (which encompasses stores in North Carolina, Virginia, most of West Virginia, and tiny adjacent slivers of Tennessee, Kentucky and Ohio) - this policy change will be taking effect May 12th. That means your paper coupons will only be accepted at FACE value.
There are promises of lower pricing to help offset this new policy change.
At this point, ONLY the Mid-Atlantic region (Cincinnati region and Texas regions have already seen this policy take effect) has been affected by this change and I will be updating if and when other regions follow suit.
I will update with the official press release when I receive it.
I also wanted to pass along the information that I received from my Columbus/Great Lakes Region marketing contact:
“While business needs could dictate changes be made at some point we currently do not have plans to make any changes in the coupon policy for Columbus Division Kroger stores.”