Food Should Taste Good is “chipping in” to help fight breast cancer in two ways.
First with the launch of its second annual limited-edition pink bags, furthering the brand’s stance that food should not only taste good, but do good. With a goal donation of $100,000, Food Should Taste Good is donating a portion of sales from each pink bag to various breast cancer organizations supported by the company and its retailers. The limited-edition bags are available now in Multigrain and Sweet Potato flavors and will remain on-shelf through the end of October.
Secondly Food Should Taste Good is also encouraging its fans to “Give the Good” on their Facebook page. Fans can support breast cancer charities by purchasing and gifting an online “free bag” coupon to their friends through an interactive Facebook application. 100 percent of the proceeds from the application will be donated to women’s cancer charities. Here’s how it works:
- Choose how many free bag coupons you want to buy (each coupon is good for 1 free 5.5oz bag of chips at grocery stores in the US).
- You have to purchase a minimum of 2 coupons. Coupons cost $2.50 each or $2.00 when you buy 10 or more.
- Send the coupons to your friends and family. If they’re on Facebook, no address needed!
- Enter your billing information and you’ll be entered for a chance to win a year’s supply of chips!