So, have you seen these newer items at your Kroger yet? First we have Velveeta Dip Cups…yum! We are going to pay $2.99 for a four pack (Reg Price $4.49). Next, we have the Velveeta Mini Blocks. I still consider this the best invention to date. Let's be honest, before this product we wasted half of our Velveeta loafs!!! Check out BOTH scenarios below!