Post sponsored by L’Oreal Paris. All opinions remain my own.
When it comes to achieving gorgeous, vibrant hair color at home, L’Oréal Paris is a brand that stands out for its quality and range. Whether you’re looking for a bold new shade, a subtle refresh, or to cover those stubborn grays, L’Oréal Paris Superior Preference, Feria, and Excellence Creme Hair Color offer options that deliver salon-worthy results without the salon price tag. And right now, these top-tier hair color products, typically priced between $11.99-$14.99, are even more affordable at Kroger. With a limit of one Kroger Digital Coupon and a $2.00 Ibotta Rebate*, you can get your favorite shade for as low as $6.99!
L’Oréal Paris has been a trusted name in beauty for decades, and their hair color products are no exception. Superior Preference, Feria, and Excellence Creme —are beloved by at-home colorists for many reasons including:

L’Oréal Paris Superior Preference The Preference line is renowned for its long-lasting color that resists fading. With a range of over 50 luminous shades, Preference offers something for everyone, from rich brunettes and radiant reds to shimmering blondes. This line is perfect for those who want vibrant color that lasts up to eight weeks, even with frequent washing. The unique gel formula is easy to apply and ensures an even, consistent color from root to tip. Preference also includes a shine serum and color-protecting conditioner, leaving your hair looking and feeling silky smooth after coloring.

L’Oréal Paris Feria If you’re looking to make a bold statement with your hair color, L’Oréal Paris Feria is the way to go. Feria is known for its multi-faceted shimmering colors that stand out. The collection features edgy, vibrant shades that range from platinum blondes to deep violet blacks. Feria’s color is designed to be intense and reflective, giving your hair a dynamic, high-shine finish that turns heads. The formula also includes a conditioning treatment that smooths and seals the hair, helping to maintain the vivid color and prevent damage.

L’Oréal Paris Excellence Creme For those who are concerned about gray coverage, L’Oréal Paris Excellence is the ultimate choice. This line is specifically formulated to provide 100% gray coverage, leaving your hair looking natural and vibrant. Excellence is enriched with Pro-Keratine, Ceramide, and Collagen, which work together to strengthen and protect your hair during the coloring process. The result is not just beautiful color, but hair that feels nourished and fortified. The cream formula is non-drip, making it easy to apply, and the included conditioning treatment ensures your hair remains soft and shiny long after coloring.
With L’Oréal Paris Preference, Feria, and Excellence Hair Color, achieving beautiful, salon-quality color at home has never been easier—or more affordable. Whether you’re looking for a long-lasting classic shade, a bold and trendy hue, or the perfect solution for covering grays, these lines offer everything you need. And with Kroger’s current promotions, you don’t have to break the bank to get the hair color you’ve been dreaming of.
Head to Kroger today, take advantage of the Kroger Digital Coupon and Ibotta Rebate, and transform your hair with L’Oréal Paris Hair Color. At as low as $6.99, it’s the perfect time to experiment with a new look or refresh your current shade. Don’t miss out on this amazing opportunity to save big on top-quality hair color!
Be sure and enter our Kroger Gift Card Giveaway below, too!!
































Kroger Krazy is offering 1 reader a chance to win a $25.00 Kroger Gift Card. To enter for a chance to win, just follow the instructions on the Rafflecopter below. It’s super easy, so don’t let it intimidate you! The ONLY mandatory entry is to Comment on this blog post answering the question: Which L’Oréal Paris Hair Color line would you like to try first—Preference, Feria, or Excellence?
Winner will be drawn at random on September 5th and announced in THIS post. Post and giveaway sponsored by Kroger Krazy. Giveaway is in no way sponsored, endorsed, administered by, or associated with L’Oreal Paris, Kroger, Instagram, Facebook, Twitter, or TikTok.



I would choose the L’Oréal Paris Excellence. I have a lot of grey to cover up!
Preference
I would like to try the Light Auburn
Preference
Feria R48
5G Preference
Excellence
excellence for me
Feria
Excellence
EXCELLENCE
Excellence
Paris, since it works well with covering gray
feria
Feria. I have already tried the other ones
excellence!
Excellence
Excellence
feria
I would like to try the light auburn color from the Preference line
Would try Excellence
Excellence
I love Loreal products and would like to try feria hair color I usually use preference
Love this haircolor! Makes my hair feel soft and so much better !
Excellence
Feria
preference
Preference
Preferance
Excellence
Excellence
Preference
I’d like to try Preference.
Excellence
I’d love Excellence!
I have used it in the past but would like to try Excellence again.
I would like to try the Excellence. I’ve tried the Feria and loved the color and how long it lasted UT my grays are getting more stubborn and people have suggested to try the Excellence.
Preference
Preference
I have used Loreal Excellence in the past and was very happy with it. I would buy it again.
Excellence
I would try excellence first.
I’ve used Excellence and Preference. I would like to try Feria.
I would like to try Preference.
Excellance
Feria
Excellence
Excellence
I realy need the repair conidtioner even if I can’t spell
Feria,
Preference
Preference
Excellence
Preference
I’ve heard very good things about Excellence.
Excellence
I think I have tried them all but I do believe my favorite is L’Oréal Paris Excellence.
I would like to try Feria first.
Excellence
Preference!
Preference
Feria for me
Feria
I would use the coupon/Ibotta deal to try the Feria.
Preference
Preference
I’d like to try Feria.
Preference
Excellence
I would like to try Feria first.
Excellence
Preference by Loreal….because I’m worth it!
Preference
Excellence!
Excellence