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New Sprinkles Cupcake Cups at Kroger + $25 Gift Card Giveaway!

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Post sponsored by Sprinkles. All opinions remain my own.

Sprinkles Cupcake Cups just landed at Kroger, and these little chocolate bites are definitely worth checking out. They’re brand new, filled with frosting, and inspired by the most popular cupcake flavors from Sprinkles. Instead of frosting on top like a regular cupcake, these have frosting inside a rich chocolate shell—so yes, they basically flipped the script in the best way possible. Even better, they’re part of the Kroger Mega Event through May 27th for just $4.49 each. You’ll find these bags of Sprinkles Cupcake Cups in the candy aisle.

Beyond flavor innovation, Sprinkles Chocolate prioritizes sustainability and ingredient integrity, ensuring that all products are gluten-free, Kosher, and Rainforest Alliance Certified. By using responsibly sourced ingredients, the brand supports ethical farming practices while delivering treats that are as thoughtfully made as they are delicious—so you can indulge without compromise.

Let’s talk about the three flavors you’ll see on the shelf.

 

Sprinkles Cupcake Cups Kroger

First up is S’mores, and this one’s a Kroger exclusive. That means if you want it, Kroger is the only place you’re getting it. This one’s got all the classic campfire vibes—graham cracker, toasted marshmallow, and creamy milk chocolate—but make it into a candy cup. The chocolate shell is smooth and sweet, and once you bite into it, you get that gooey marshmallow-flavored frosting that balances everything out. It’s like someone took a summer bonfire and made it portable. And honestly, you don’t have to smell like smoke to enjoy it.

Next, we’ve got Double Chocolate. This one’s for the people who think one kind of chocolate just isn’t enough. It’s a rich chocolate exterior with a whipped chocolate frosting center, and the texture combo is really what makes this one good. It’s soft and creamy inside with a nice snap on the outside. It’s not overly sweet, either, so if you’re a dark chocolate fan, this one will probably hit the right notes for you. Think of it like a truffle and a cupcake had a baby. A very chocolatey baby.

Then there’s Birthday Cake, which is probably the most fun of the bunch. The outer shell is white chocolate, and inside you get a vanilla cake-flavored frosting that’s sweet, light, and just a little nostalgic. It’s got that classic confetti cake flavor you expect from anything birthday cake-related, but it’s not overpowering. These definitely feel like a treat, and they’re cute enough that they’d make a fun addition to a party tray—or a “me” tray, no judgment.

Sprinkles Cupcake Cups Kroger

All three flavors are included in the current Kroger Mega Event, so you’ll get them for $4.49 when you buy five or more participating items. That sale runs through May 27th, so you’ve got some time, but I wouldn’t wait around especially when it involves chocolate and frosting.

Now for more fun—we’re hosting a $25 Kroger Gift Card Giveaway to celebrate these new treats. It’s super easy to enter, and you can spend it however you want (but obviously, Sprinkles Cupcake Cups should be on your list). Giveaway details and your full deal scenario are just below, so keep scrolling and get in on it.

Sprinkles Cupcake Cups Kroger Shelf Image
Deal Scenario Kroger Krazy

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giveaway kroger krazy
Kroger Gift Card Giveaway $25

Kroger Krazy is offering 1 reader a chance to win a $25.00 Kroger Gift Card. To enter for a chance to win, just follow the instructions on the Rafflecopter below. It’s super easy, so don’t let it intimidate you! The ONLY mandatory entry is to Comment on this blog post answering the question: Which Sprinkles Cupcake Cups flavor are you most excited to try—S’mores, Double Chocolate, or Birthday Cake?

a Rafflecopter giveaway

The winner will be selected at random (via Rafflecopter) and announced in this post on June 5th. Winner will also receive an email from Kroger Krazy to confirm your email address for prize fulfillment. Winner has 48 hours to respond or prize is forfeited. This giveaway is sponsored by Kroger Krazy and is not affiliated with, endorsed, or administered by any third party, including but not limited to Sprinkles, Instagram, Facebook, Twitter, TikTok, or any other social media platform. Participants release all mentioned entities from any responsibility related to this giveaway. By entering, participants confirm they are 18+ years of age, release Kroger Krazy and all other parties from liability, and agree to abide by the giveaway rules. No purchase necessary. Void where prohibited.

Sprinkles Cupcake Cups Kroger
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Reader Interactions

Comments

  44. Julie Martin-Walker

    I would love to try the Double Chocolate! Chocolate is my favorite of all time! Our church will be celebrating the end of the school year for our young members, and this will be something I would like to serve for the reception.

    Reply

  139. Diane P

    I am most excited to try the Sprinkles Cupcake Cups double chocolate! I love all things chocolate and double chocolate is twice as delicious!

    Reply

  147. Nicole P

    Umm brb…these sound delicious! Definitely finding/getting them on my next shopping trip- s’mores 1st but double chocolate is very closely behind so umm think I need both!

    Reply

  159. Jodi DW

    Those look good! It would be hard to choose! I would like to try all! 😉 My Husband and one son would like the double chocolate the best.. so I would probably go with that one first!

    Reply

  164. Jacki Hardy

    They all sound good. Need to add a “variety pack.”

    I think double chocolate would be my first choice.

    Reply

  166. Lisa

    Gee. It’s hard to decide between S’mores and Birthday cake, but I guess I’d have to say S’mores.

    Reply

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